How To Brand Your Live Stream and Leverage Your Credibility
LIVE VIDEO
•Increasingly, live video is becoming standard in online engagement. •More business owners are using it to keep their customers in the know about what’s coming.
•And they also use it internally to make sure that everyone is on the same page.
•Business owners often use it to help prospects in the discovery phase so that they can really get a sense for the people behind the business.
•Typically this has to be done not only on a website but across multiple social media platforms. One way to do this is to use the platform, StreamYard.
STREAMYARD
•StreamYard is a platform that operates fully in the cloud.
•It is Mobile compatible and gives users the opportunity to broadcast their camera and screen live with multiple individuals involved in the stream.
•This means that a person could use StreamYard and deliver multiple perspectives from anywhere in the world for whatever their purpose is.
•This can give you leverage in delivering a live experience that truly helps your customer feel comfortable with your organization or your business whether it is before or after a transaction.
BRANDED EXPERIENCES IS THE KEY
•One of the things that StreamYard does well for it’s users is provide them the opportunity to brand their Stream
•This means that a user can keep their viewers reminded of whatever the most pertinent message is.
•So, regardless of whether the Stream is viewed as a recording or a live social media event, the correct message is being conveyed.
•This repetition of brand and messaging helps cases where individuals need to over come the noise of social media get their message out.
•That said, StreamYard does have a certain learning curve…
STREAMYARD LEARNING CURVE
•Understanding the Basics will help you to reach your audience.
•Understand the Branding elements will help you to make sure they take away what you want them to see and hear. •However, there are some basic technical elements that if you miss them will affect the branding experience.
•Also, not all elements are directly visible in the menus and content.
•There is a step-by-step over-the-shoulder video course that will walk you through all of the basics to help you understand these technical issues. •If you’d like to find out more about it, check out the link you see on your screen.
ProfitQuickLists – Strengthen Your Audience with STREAMYARD FREE Course
